One of the other intentional things they do is light up the food case. Everything, from the über-cozy atmosphere featuring natural construction materials, to the lack of dollar signs on the menu, is intentionally placed with those two goals in mind. Starbucks employs various psychological tactics designed to encourage consumers to spend more and feel more loyal to the brand in general. With that being said, there are still plenty of secrets regarding their food selection that Starbucks would rather you not know. Considering just how fast the food finds it's way to your hands, it may be unreasonable to expect the food offerings from Starbucks to blow your mind. The thing is, despite its deep coffee history and high-quality branding, Starbucks is, in some ways, quickly becoming a fast food joint just as much as it is a coffee shop. While many people enjoy the convenience of picking up a prepared salad or box for lunch alongside their morning coffee, others find the quality of food to be wanting, for lack of a kinder word. While they are still mostly known for their coffee and espresso-based drinks, over the years Starbucks has expanded their offerings to include teas, specialty drinks, cold-pressed juices, and even a variety of food items. By 2018, the chain boasted nearly 30,000 locations worldwide in countries ranging from Argentina to New Zealand.
Since its inception in 1971, Starbucks has grown from small-time Seattle coffee roasters to one of the most ubiquitous establishments on the planet.
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